Inflo processes data extracted from accounting systems on your behalf as instructed by you within our agreement. We use this input data to calculate KPIs and statistics which are provided to you and your users. This data is also anonymized, aggregated and used to generate benchmarking statistics, for example, to compare profit margins with businesses in the same industry (end clients are able to opt out of benchmarking when they join Inflo if they do not wish their data to be used in this way). Inflo Ingest is designed to extract only general ledger transaction records based on parameters specified by the user.
Inflo Collaborate also stores files requested from end clients by accounting firms to support accounting procedures. Information shared in this way is specified by the accounting firm.
Information processed by Inflo Ingest and Inflo Collaborate may include personal data where this has been included by end clients in general ledger transaction records (e.g. transaction descriptions) and files (e.g. payroll records). This data is only used to perform our obligations to you under the contract. For this purpose, Inflo acts as the processor of personal data.
In addition, we may also capture personal data to:
-- Authenticate users on the Inflo platform using cookies and user account information
-- Respond to feedback, comments and questions received from you in service-related communication and activities, such as webchat sessions, phone calls, documents, and emails
-- Send you information about our company, services, events and activities
-- Perform direct marketing activities in cases where legitimate and mutual interest is established, and if the privacy interests of the data subjects do not override this interest. By accepting Inflo’s data privacy statement you consent to receiving marketing communications. You can withdraw this consent at any time by contacting us at email@example.com
-- Reply to ‘Contact me’ or other web forms you have completed on the Inflo website
-- Perform contractual obligations such as order confirmation, invoicing and similar
-- Notify you about any disruptions to our services
-- Contact you to conduct surveys about your opinion on our services
-- Process a job application
For these purposes, Inflo acts as the controller of personal data.
Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it. However, we will normally collect personal data from you only where we have your consent to do so, where we need the personal data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal data from you.